About Us

James Dixon

Chairperson

James joined the LANZBC Board in 2017. He was re-elected as Chair in 2022 and re-elected again as Chair in 2025.

He is a director and shareholder of Farm To Farm Tours, based in Rangiora. The company is solely involved in technical tourism associated with the primary sector.

An important part of the company’s activity is business with South America. This involves groups of Kiwis interested in agribusiness travelling to South America (mainly Chile, Argentina and Brazil) every year. Farm to Farm Tours also hosts groups in New Zealand from countries in that region such as Colombia, Argentina, Brazil and Uruguay. James is keen to help build stronger relationships between New Zealand and Latin America to assist the agritech sector here through exposure to potentially large Latin American markets. He believes there will be additional benefits for the South American primary sector through uptake of management systems and services from New Zealand providers.

James is active in growing the profile, membership and activity of the organisation further in the South Island.

James has previously owned farming and consulting businesses, been General Manager of a seed export company, and lectured at Lincoln University. He is a member of the NZ Institute of Primary Industry Management.